Most small businesses stop posting by week three, not because it fails, but because nobody has time.
Consistency beats brilliance on every channel that matters to a local business.
Who is this for?
Anyone who knows the posting should be happening and cannot find the hours to do it.
The platforms change what they reward every few months. Keeping up is a full-time job, and you already have one. We keep up so you do not have to.
Where does the content come from?
Your own website, and the way you already talk about your work.
We read your service pages, your reviews, and the jobs you post, then write from that. AI does the drafting and a human reviews every piece before it reaches you. The result is your voice.
How do we know what will actually land?
We watch what is already working in your trade, including at your competitors.
Every week we study what is performing — the hooks, the formats, the angles getting traction locally and in your industry nationally. Then we build from your own material using what the data says works.
Who posts it?
That is your call, and it is the only real decision after volume.
You post. We deliver the content weekly. You publish on your own schedule.
We post. Same content, published automatically once you approve.
Approve, decline, or set auto-approve. Auto-approve can be turned off any week.
How often do we hear from you?
Every week, with that week's content ready to review in one sitting.
We do not send a month of posts and disappear. Weekly means the content can react to what happened in your trade that week and what you finished on the job Tuesday.
Social media and blog content are the two things every business owner knows they should be doing and almost nobody has time for. We automate both, with a human in the loop so nothing goes out without your approval.
The kind of posts even your 16-year-old might approve of.
These are illustrative examples, not client results. The engagement numbers are made up.
We have the ability to create dynamic video assets that are on brand, and on message. This social content example was created for a boutique wealth management company.
Social content produced for a boutique wealth management client.
Nothing publishes until you approve it. You see every post first, and anything you do not like never goes out.
Social Content and Blog Post Automations
Blog Post Content
Blog content is a key source of information AI agents use to decide who to recommend.
Consistency + useful expertise + personality + attention-holding content + meaningful engagement = Blog audience growth. Tools like ChatGPT, Google AI Mode, and Perplexity pull from blog content to recommend companies.
A well-written post on a relevant topic shows expertise that earns trust, and gives AI search engines something to cite. We scour local happenings weekly to keep your posts current.
Our blog posts are written for your trade and your service area. The angle is what does the work. A generic seasonal topic becomes something a real customer actually reads. And the same approval step applies: you read every post before it goes anywhere.
The headline matters and a great hook is everything
It is the only part most people read before deciding whether to read the rest.
Six trades, the title everyone writes, and the one we would write instead.
Plain Title
Effective Hook
HVAC
Winter Heating Tips
Why Your Furnace Runs Fine in November and Quits in January
Plumbing
Preventing Frozen Pipes
The Two Pipes That Freeze First in a 1970s Split-Level
Roofing
Spring Roof Maintenance
What Ice Dams Leave Behind After the Snow Melts
Landscaping
Lawn Care Tips
Why Your Grass Died in the Same Spot Two Years Running
Dental
The Importance of Regular Checkups
What Your Dentist Sees on an X-Ray That You Won't Feel for Two Years
Auto
Car Maintenance Checklist
The Noise That Means Brakes and the Noise That Means Something Worse
What about LinkedIn?
Blogs and LinkedIn reward the people who show up with something to say.
Semrush tracked 100 million AI citations across 230,000 prompts — LinkedIn was a top-five source on all three, and rising.
We will make sure your LinkedIn account is firing on all cylinders, driving visibility and engagement.
What does a content plan cost?
Social starts at $750 a month. Blog starts at $550. Run both and take 10% off.
Priced by volume, billed monthly, no contract. You post or we post is a toggle on any tier — same content either way.
Social / Instagram and TikTok
Toe Dip
$750/mo — you post$975/mo — we postAutomation setup: $900 one time
What you get
8 posts per month
2 short-form videos per month
1 platform
Graphics, carousels, and product posts
Written from your own site and voice
Built for your ideal customer, not your industry peers
Trending format and hook research
Weekly approval — nothing publishes until you sign off
Additional video: $175 each
What's not in this tier
Competitor performance tracking, monthly reporting, and a second platform. Toe Dip keeps you visible on one channel — if you need reach across two, start at Kickstart.
By making it easy to capture the work before worrying about volume.
Document the voice
We write down how you sound so drafts do not read like everyone else.
Fix capture
Getting material off a phone becomes a two-tap job, not a chore.
Start the week
The first week of content goes live so you see the rhythm before committing to more.
Review weekly
You approve in a single sitting rather than one post at a time.
What do people ask about content automation?
Mostly whether it will sound generic, and who is accountable for what goes out.
Always. Nothing publishes without your sign-off. The system drafts the content, schedules it, and sends you a preview. You approve, tweak, or kill it. Human in the loop, every time.
That's the first thing we dial in. We study your existing content, your reviews, the way you talk to customers — and we build a “brand DNA” profile the system follows.
Most clients land on three to four social posts per week and two blog posts per month. Enough to stay visible without becoming a chore.
Yes, and increasingly so. AI search assistants like ChatGPT and Perplexity pull from indexed web content to answer questions. A blog post that answers a specific question with real expertise is exactly what those tools cite.
We track community events, seasonal topics, and local news that connects to your industry. A roofing company posting about Minnesota storm prep in April isn't generic content — it's useful, timely, and it signals to both Google and AI that you're an active, local authority.
No. We generate it with AI, using your photos, existing clips, and site assets — and you can supply footage from the job site anytime. Every video comes back for approval before it goes anywhere.
Your ideal customer, not your industry peers. We build around who you are trying to reach and what makes them stop, not around what looks impressive to another contractor.
Yes. Most businesses start with one and add the second once the first is running.
No. Pick the tier that fits each service. The 10% bundle discount applies either way.
Either. You post means content delivered weekly for you to publish. We post means the same content goes out automatically once you approve.
No. Plans are monthly. The setup fee is one time and covers the voice guide and workflow you keep either way.
Want content that keeps going during a busy month?
Tell us which channels matter and how your team captures work today.
Minnesotans will always give you directions to anywhere, but we will never share your contact info. Ever.
Always. Nothing publishes without your sign-off. The system drafts the content, schedules it, and sends you a preview. You approve, tweak, or kill it. Human in the loop, every time.