Playbook / Free Download

The DIY Website Playbook

This is the guide we would hand a business owner who wants to do it themselves, including the parts that argue against hiring us.

Plenty of small businesses do not need an agency yet. They need to know which of six things to fix first, in what order, and how to tell when a fix worked.

What is actually inside it?

Five chapters, each one a decision rather than a lecture.

  • How to tell whether your current site is the problem or your traffic is.
  • The five pages a local service business needs before writing anything else.
  • What to say on a service page so it answers instead of describes.
  • Setting up a business profile that survives a competitor reporting it.
  • The checks worth running before you pay anyone for search work.

Why give this away?

We give the playbook away because the businesses who read it and still call are far better clients than the ones who never understood what they bought.

Anyone who follows the whole thing and fixes their own site has our genuine congratulations and costs us nothing.

Where should we send it?

Give us an email and the playbook arrives as soon as you confirm. No sequence, no drip, no call unless you ask for one.

Minnesotans will always give you directions to anywhere, but we will never share your contact info. Ever.