Primary mark
A logo that survives a truck door and a favicon.
Brand / Shakopee, Minnesota
Logo and Brand Design
People decide whether a business looks legitimate long before they decide whether it is any good.
What does an identity include?
Enough to stay consistent without a designer on call.
Colour and type
A palette and typeface pairing with contrast rules that hold up.
Applications
Vehicle wraps, signage, uniforms, and forms drawn as real artefacts.
Usage guide
Written rules so the next printer does not invent their own version.
Who needs an identity rebuilt?
Anyone! A thoughtful logo is a chance at a great first impression — interesting design, clear intentions and memorable.
A great logo invites customers to take a closer look.
How does identity work run?
Fewer, better directions rather than a wall of options.
Position
You tell us what you like and what you want. We listen, ask follow-up questions, and make it happen.
Three directions
Distinct routes, each defensible, rather than twenty near-identical marks.
Refine one
A single direction is developed properly instead of averaging the set.
Build the kit
Files, formats, and rules delivered so anyone can apply it correctly.
What does brand work cost?
MilkHat Media builds brand identity in three packages: Logo Refresh at $1,250 for businesses that need to look more professional, Logo and Brand Identity at $2,500 for a complete visual system, and Brand Foundation at $4,500 for companies building the strategy underneath the design.
Logo Refresh
$1,2501–2 weeks
For businesses that already know who they are but need to look more professional.
What you get
- Discovery questionnaire
- 3–4 initial logo concepts
- Primary logo
- Alternate logo variation
- Icon or submark
- Color variations
- Black and white versions
- 2 rounds of revisions
- PNG, JPG, SVG, and PDF files
- Basic color palette
- Full ownership of final approved assets
Best for
Local businesses, contractors, service companies, and startups.
Logo and Brand Identity
$2,5002–3 weeks
For businesses launching a new website or making a professional upgrade.
Everything in Logo Refresh, plus
- Brand discovery session
- 3–4 initial creative directions
- Secondary or alternate logo
- Complete color palette
- Typography system
- Logo usage guidelines
- Social profile images
- Email signature design
- Basic brand style guide
- Up to 3 rounds of revisions
- Complete web and print-ready asset package
Best for
Businesses launching a new website or undergoing a professional upgrade.
Brand Foundation
$4,5003–4 weeks
For companies that want a serious foundation before investing in marketing, automation, and a new website.
Everything in Logo and Brand Identity, plus
- Brand discovery and positioning session
- Competitive Brand & Positioning Review — A focused review of 3–5 direct competitors to identify visual trends, messaging patterns, positioning approaches, and opportunities to differentiate your brand.
- Target audience discussion
- Brand positioning
- Value proposition refinement
- Messaging direction
- Tagline exploration
- 5–7 logo concepts
- Full logo system
- Visual design direction
- Brand patterns and elements
- Basic presentation or proposal template
- Comprehensive brand guidelines
- Final web and print asset library
Best for
Companies building the strategy underneath the design before they spend on marketing.
How the three packages compare
| Logo Refresh | Brand Identity | Brand Foundation | |
|---|---|---|---|
| Price | $1,250 | $2,500 | $4,500 |
| Timeline | 1–2 weeks | 2–3 weeks | 3–4 weeks |
| Logo concepts | 3–4 | 3–4 | 5–7 |
| Revision rounds | 2 | 3 | 3 |
| Primary logo | Included | Included | Included |
| Alternate logo | Included | Included | Included |
| Icon or submark | Included | Included | Included |
| Color palette | Basic | Complete | Complete |
| Typography system | Not included | Included | Included |
| Logo usage guidelines | Not included | Included | Included |
| Social profile images | Not included | Included | Included |
| Email signature | Not included | Included | Included |
| Brand style guide | Not included | Basic | Comprehensive |
| Brand positioning | Not included | Not included | Included |
| Competitive brand & positioning review | Not included | Not included | Included |
| Messaging and tagline | Not included | Not included | Included |
| Presentation template | Not included | Not included | Included |
What do people ask about brand work?
Ownership, revisions, and whether a rebrand loses recognition.
Yes, including source files and full rights on final payment. A logo you cannot legally modify is a liability rather than an asset.
We'll keep fixing your logo through several rounds of revisions until you love it. What is not included is restarting from a rejected direction after approval.
Not if equity is carried deliberately, which usually means keeping a colour, a shape, or a name treatment people already associate with you. A total reset is only right when the current mark is actively working against the business.
Yes, and that is a smaller engagement focused on application rather than identity. We work from your existing rules and flag anything that will not scale.
Want an honest read on your current mark?
Send what you have and we will tell you whether it needs replacing or just tightening.
Minnesotans will always give you directions to anywhere, but we will never share your contact info. Ever.
You're in.
Milk's on the way — check your email to confirm.